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house brand UK US noun [C] (also house label) COMMERCE, MARKETING► a product that is sold with a store's name on it: »The retailer announced it will sell its own low-cost house brand.
Financial and business terms. 2012.
house brand
Look at other dictionaries:
house brand — n. a brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names ■ a product bearing such a… … Useful english dictionary
house brand — See own brand … Big dictionary of business and management
house brand — / haυs brænd/ noun a brand owned by a retailer rather than by the producer … Marketing dictionary in english
house label — UK US noun [C] COMMERCE, MANAGEMENT ► HOUSE BRAND(Cf. ↑house brand) … Financial and business terms
brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… … Financial and business terms
house — n., adj. /hows/; v. /howz/, n., pl. houses /how ziz/, v., housed, housing, adj. n. 1. a building in which people live; residence for human beings. 2. a household. 3. (often cap.) a family, including ancestors and descendants: the great houses of… … Universalium
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
House of Fraser — Type Private Industry Retail Founded Glasgow, Scotland, UK (1849) Headquarters … Wikipedia
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House of Blues — (HOB) is a corporate chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a venue for live music and southern inspired cuisine, whose clubs generate… … Wikipedia
